Paco Underhill
Author
Pub. Date
2022.
Description
"An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
Author
Pub. Date
[1999]
Description
Underhill and his company, Envirosell, are credited as being the founders of the science of shopping. For almost two decades, he has been leading blue-chip clients into the retail trenches, observing at the local mall, recording and measuring what goes on in stores as people wander or rush about, find what they want and sometimes do the unexpected. From base camps in New York City, Milan and Sydney, Underhill and his colleagues have followed in...